A Chamber of Commerce Member Only Option - a RED DOOR Program Option
the RED DOOR Program Revenue Model:
Ideally suited for home-based and small business owners who need assistance in setting up an online business development support system that may be easily expanded over time. This is a valuable add-on to traditional membership plans. These plans are often referred to as a Premium Membership Plan and are designed to improve the value proposition for new member recruiting and retention.
Although the Chamber Nation program provides excellent services to
all of your members at NO EXTRA COST, the premium membership plan is a greatly expanded program offered at a wholesale rate to the Chamber. The Chamber simply creates plan(s) that include this premium membership level. The Chamber not only recaptures all of the wholesale costs, but will immediately see it as a revenue generator for the Chamber.
When a member joins the Chamber through the RED DOOR they will see a list of enhanced member services in addition to the traditional membership. The one-time admin fee could be set by the Chamber at $49.95. This is automatically collected by the Chamber through its plan registration system. The one-time charge from Chamber Nation is only $39.95 making an income of $10 by the Chamber.
The ongoing monthly hosting and advanced support fee for new members who have chosen to join through the RED DOOR, will be $3.95 per month. For the services delivered you could easily double that rate by simply adding it to the annual plan amount, or convert it into a simple monthly membership plan.
Keep in mind that this program has nothing to do with your existing member plans, but is designed to enhance your ability to attract new members. You can always offer it as an optional upgrade to all current members, especially when you consider the revenue potential.
We have some ideas for you to consider:
- You always choose which plans will offer this upgraded service so you are always in control.
- You can offer monthly membership plans, but we know many of you do not want to offer this in most cases.
- You can set up monthly membership plans for home-based businesses for instance. Why? Because now they can easily afford membership in the Chamber that includes many additional services they can use to grow their business.
- You now have the ability to double the number of plans you offer (not that you have to), and repackage them as a new premium membership level.
Ideas on earning more money per plan:
- Let’s say you currently offer a small business plan for $100 per year. That would generate $100 in revenue.
- Let’s say you offer that same plan for $49.95 one-time admin fee, and then only $19.95 per month.
- After your payment of $3.95 per month to Chamber Nation the net back to the Chamber is $16 per month. Over the year you would earn $192 plus the $10 profit on the initial setup.
- This plan offers a 100% increase in revenue.
- You could easily do the math on annual plans as well and create a new revenue stream right away.
- Another example of terrific leverage is to use the integrated banner advertising system. Package the Premium Membership Plan with a banner location within the automated banner advertising system and you have just added even more value at NO ADDED cost to the Chamber.
Do you use Drip Marketing within your Chamber? If so, we have an exciting New Feature for you this month that will enhance your Drip Marketing capabilities. Whether you have a new member that you want to add to a drip marketing campaign, a renewing member, or even have a drip marketing campaign that you would like to go to specific individuals - now you can! 
